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Why have we pledged ourselves to using only vegan materials? Why are we aiming to become 100% plant-based? You'll find all the answers below. Join the plant-based revolution!
This graph highlights the impact of a traditional leather bag vs. a Jenah St. Bag when it comes to environmental challenges such as water scarcity, global warming, land eutrophication, resource depletion, fossil fuel. Our new collection is made out of up to 95% plant-based materials.
Source: Methodology developed by the Material Sustainability Index from Higg Index.org
Linen is made from flax plant fibres. When undyed, it is fully biodegradable. The flax plant is very resilient and grows easily without pesticides. It also needs far less water than cotton. To give you an idea, across its lifecycle, a linen shirt uses 6.4 litres of water vs. 2700L for a cotton shirt.
Our flax plants were grown in France and Belgium. The linen is treated with a gentle fluoride-free water repellent.
The inside of our handbags (new collection) and our dust bags are made out of GOTS certified organic cotton from Spain. Organic cotton is less pollutant than conventional cotton when it comes to water usage, CO2, use of pesticides and chemicals.
Details of our handbags (new collection) are made out of Appleskin™. It is also known as "apple leather" as it is made out of apple wastes, cotton and synthetics.
Our first collection is made out of a technical polyurethane which is made in Italy and REACH certified (REACH is a regulation of the EU, adopted to improve the protection of human health and the environment from the risks that can be posed by chemicals). PU is already 6 times less harmful to the environment as cow leather. Rubbing tests have shown that is also stronger. Last but not least, our PU is resistant to water, sunlight and scratches.
