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"Follow the arrow" is our brand motto. It is printed inside each bag to remind you to stay focused on what makes you thrive and to go for it.
As a company, our goal is to constantly reduce our environmental impact, without compromising on style.
Jena is the founder and Creative Director of Jenah St.
After living in Bangladesh, Myanmar & Pakistan working as a Regional Fashion Creative Director for an e-commerce giant, Jena came back to Europe to build a brand following her own rules & values.
The French designer is currently based in Berlin and will keep travelling “in constant search for inspiration & magic”.
Get in touch: hello@jenah-st.com
Press & retail enquiries: hello@jenah-st.com
