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A CAUSE, A SURPRISE | Contributing to a certain society betterment, is something we consider as being our duty as a company. It is our vision of how business should work; as a virtuous circle that generates economic value and benefits a community.
Throughout our journey, we support causes close to our heart. The first project we are committed to is a women empowerment organisation from Karachi, Pakistan. Along with your order, you will receive a little surprise: a keychain handmade by a women from their vocational training atelier.
WOMEN EMPOWERMENT
RLCC (Ra'ana Liaquat Craftsmen's Colony) is a women empowerment organisation based in Karachi. Its goal is to offer the women of its surroundings the opportunity to receive an education, healthcare and develop craftsmanship skills to become more financially independent.
The key chains we order are handmade by women participating in this program in order to provide to their family. They can work from the RLCC facilities or from home if they need to take care of their children.
THE WOMEN BEHIND
RLCC is driven by passionate superwomen who dedicate their lives to others. On the picture, you can see the Family Planning team surrounding Selwa Habib (in the center), who runs the organisation. These lively ladies spend days sitting with women to educate them on family planning, children education, marital violence, hygiene. They organised pacific street walks to raise awareness about child abuse. They are speaking out but also listening and offering their shoulder to those in need. They are the real heroes, knocking doors every day to try and bring changes around them.
WHY THIS PROJECT FIRST
Having lived in Pakistan for a year, Jenah St.’s founder stayed bounded to the country and its challenges and decided to take action whenever possible. She met Selwa, talked with the women of RLCC and was convinced that at some point she would do something to contribute to the beautiful work they accomplish everyday.
